Author: Margo Komenar
Publisher: John Wiley & Sons
Published: Sept. 1996
For more information: http://www.wiley.com/compbooks/
Notes: This book gathers the insights of a panel of professional marketers who explore this entire electronic marketing mix, with the emphasis on integrating these techniques into an overall marketing plan.
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Added to the Booklist: December 5, 1996
Subject Index |